With over 23,000 students and listed second in the UK in the 2018 Times Higher Education Young University Rankings, Actuate has been privileged to count the University of Plymouth amongst its client roster for several years.
As a key marketing tool in the university’s recruitment activities, Actuate’s Market Research Team has worked with the university for several years to deliver website usability testing through a series of market research focus groups with prospective and current students to explore their journey through the site and to identify ways in which the site can be further developed and enhanced.
The Actuate team was delighted to be tasked with the challenge of developing the all-important graphic design for the cover of the 2018 Undergraduate Prospectus, which was crafted through an extensive design process to ensure the chosen visual route effectively conveyed the unique university experience offered in Plymouth.
As University of Plymouth Alumni, members of the Actuate team deliver guest lectures to students at the university to help bring the world of marketing to life for the next generation of marketers.
* Source: University of Plymouth – Facts & Figures 2018.