One of Actuate’s longest standing clients, Newton Abbot Racecourse is the leading summer jumps racecourse in the country and is steeped in over 150 years of history. Set in a region with an ever-increasing competition for the leisure pound, Actuate works as the racecourse’s out-of-house marketing team to provide full traditional and digital marketing support to the client.
The Actuate team advise and implement all things marketing for the racecourse, from its annual marketing plan and advertising strategy through to the design of its marketing collateral and implementation of its ongoing customer communications. From establishing the racecourse’s social media presence in 2009, within one year Newton Abbot Racecourse’s Twitter page featured amongst the top 10 racecourse profiles in the country, out-performing racecourses of a similar size.
In 2018, the racecourse was a finalist in the horseracing industry’s prestigious RCA Showcase & Awards for the Digital & Social Media and Love of the Sport categories for its marketing campaigns.